Long before the “Green Juice” trend exploded on Instagram, there was Wheatgrass. It is the grandfather of the green superfood movement, popularised in the 1970s and remaining a staple in juice bars and health stores ever since.
Why has it stayed relevant for 50 years? Because it works.
Wheatgrass is the young grass of the wheat plant, harvested before the gluten-containing grain develops. It is essentially pure, solar-powered nutrition. In a UK market obsessed with “alkalising” and “pH balance,” Wheatgrass remains the most cost-effective and potent way to deliver greens to the masses.
Impact Foods supplies vibrant, fine-milled Organic Wheatgrass Powder grown in the mineral-rich soils of Europe and New Zealand, ensuring maximum chlorophyll content.
The Chlorophyll Cleanser
Wheatgrass is approximately 70% chlorophyll by weight.
- The “Blood Builder”: Chlorophyll is structurally very similar to hemoglobin (the molecule that carries oxygen in human blood). Consuming it is believed to improve oxygenation and energy levels.
- Alkalinity: Modern diets (high in sugar, meat, and processed carbs) are acidic. Wheatgrass is highly alkaline, helping to neutralise excess acidity in the body and reduce inflammation.
Gluten-Free? The Technical Detail
This is the #1 question for manufacturers.
- The Answer: Yes, pure Wheatgrass is gluten-free. Gluten is found in the seed kernel (the grain) of the wheat plant. Because Wheatgrass is harvested as a young sprout before the seed develops, it contains no gluten.
- Our Guarantee: Impact Foods tests every batch to ensure no cross-contamination occurred during harvest, allowing you to confidently label your products.
New Zealand vs. European Sourcing
We offer different origins to suit your brand story.
- New Zealand Wheatgrass: Known as the “Champagne of Greens.” Grown outdoors in natural sunlight (not trays) for over 90 days. This allows the root system to dig deep into the soil, pulling up massive amounts of minerals. It has a deeper green colour and a richer flavour.
- European Wheatgrass: Excellent quality, certified organic, and a lower carbon footprint for UK buyers.
Wholesale Applications
- Detox Shots: The classic application. Sold as a powder to be mixed with water or apple juice.
- Green Smoothies: A cost-effective way to boost the nutrient profile of fruit smoothies.
- Capsules: For consumers who want the benefits but dislike the grassy taste.
Conclusion
Wheatgrass is the reliable workhorse of the superfood world. It delivers visible results for consumers (energy, skin clarity) and offers excellent margins for manufacturers. Ensure your greens blend is built on a solid foundation with Impact Foods’ premium Wheatgrass.
Go Green with Premium Wheatgrass
Source the highest quality, gluten-free Wheatgrass powder for your brand.
