Goji berries, also known as “red diamonds”, are one of the world’s most celebrated superfoods—and with good reason. These small, vibrant red berries have been used for centuries in traditional Chinese medicine and are now a popular ingredient in modern health foods, snacks, teas, and supplements.
For UK retailers, manufacturers, and foodservice providers, Goji berries present a unique opportunity to meet growing consumer demand for nutrient-dense, plant-based ingredients. At Impact Foods, we supply premium-quality Goji berries in bulk and wholesale quantities, ideal for businesses looking to create high-value, health-forward products.
Let’s take a closer look at what makes Goji berries so special, their health benefits, and how you can use them to enhance your business.
What Are Goji Berries?
Goji berries come from the plant Lycium barbarum, a shrub native to Asia, particularly China and the Himalayan region. They have been consumed for over 2,000 years for their powerful nutritional profile and medicinal properties.
Dried Goji berries resemble red raisins but offer a more tangy, sweet, and slightly tart flavour. In the UK, they are often used in trail mixes, granola, cereal, smoothies, teas, and even desserts. Their versatility makes them a perfect addition to a wide range of wellness products.
Nutritional Profile
Goji berries are a nutrient powerhouse. Here’s what 28g (about 5 tablespoons) of dried Goji berries typically contains:
- Protein: 4 grams (surprisingly high for a fruit)
- Vitamin A: Over 150% of the recommended daily intake
- Vitamin C: Approximately 20% of the RDI
- Iron: 10% of the RDI
- Fibre: 3–4 grams
- Zinc, selenium, copper – trace but essential minerals
- Antioxidants: Especially zeaxanthin, which supports eye health
Goji berries are also a source of polysaccharides, which help support immune function and have been studied for their anti-aging properties.
Key Health Benefits
Here are some of the most important science-backed benefits that make Goji berries attractive to health-conscious UK consumers:
Immune System Support
Thanks to their high Vitamin A, C, and antioxidant content, Goji berries help protect the body from oxidative stress and support a strong immune response—making them a go-to superfood in immune-boosting blends and products.
Eye Health
Goji berries are one of the richest sources of zeaxanthin, a carotenoid that supports long-term eye health and may help prevent macular degeneration. This is especially appealing to aging populations and screen-heavy lifestyles.
Natural Energy & Mood Support
The berries contain complex carbohydrates and micronutrients that support steady energy without the crash. Some studies suggest they may also help reduce stress and improve mental clarity.
Skin Health
The antioxidants and Vitamin C in Goji berries support collagen production and help protect skin from damage caused by free radicals, UV exposure, and pollution—perfect for beauty-from-within supplement brands.
Anti-Aging Properties
With anti-inflammatory and antioxidant effects, Goji berries may help slow signs of aging, reduce fine lines, and promote cellular repair—especially when paired with other longevity-focused ingredients like cacao, turmeric, or collagen.
How to Use Goji Berries in Products
Goji berries’ mild sweetness, chewy texture, and nutritional value make them a flexible ingredient in a wide variety of applications:
Snack Mixes & Trail Mixes
Combine with raw nuts, seeds, cacao nibs, and coconut for a plant-based, nutrient-dense snack.
Smoothie Bowls & Toppings
Add visual appeal and a chewy texture on top of smoothie bowls, oatmeal, or plant-based yoghurt.
Cereal, Granola, and Muesli
Ideal for natural breakfast brands looking to enhance flavour and functionality.
Teas & Herbal Infusions
Steeped Goji berries release a mild sweetness and colour, pairing well with hibiscus, rosehip, or ginger.
Baked Goods
Use in gluten-free baking, energy bars, or cookies as a raisin replacement for a nutritious twist.
Supplements & Powders
Grind into a powder for capsules, vitamin blends, or beauty-from-within products.
Why Source Goji Berries in Bulk from Impact Foods?
At Impact Foods, we specialise in providing high-quality bulk Goji berries to UK businesses, helping you scale your product offerings while ensuring consistent quality and traceability.
Here’s why businesses choose us:
- Premium Sourcing: We work with trusted growers, ensuring that our Goji berries are non-GMO, pesticide-free, and often certified organic
- Competitive Wholesale Pricing: Ideal for resellers, health food brands, cafés, and private label companies
- Fast, UK-Based Fulfilment: No long overseas wait times—our warehouse network ensures quick and reliable delivery
- Flexible MOQs: Whether you’re a startup brand or an established wholesaler, we offer flexible order quantities to meet your business needs
- Lab-Tested for Purity: We ensure every batch meets high safety and quality standards
Who Buys Bulk Goji Berries?
- Health food retailers and online shops
- Smoothie bars and juice cafés
- Vegan and organic snack manufacturers
- Beauty and wellness supplement brands
- Meal prep and subscription food services
- Functional beverage companies
Whether you’re looking to launch a Goji-infused product or simply want to add a functional ingredient to your lineup, we’re here to support you with reliable sourcing and scalable supply.
Add Superfood Value to Your Brand with Goji Berries
UK consumers are more health-conscious and label-aware than ever. Superfoods like Goji berries provide a natural way to meet the demand for better nutrition, longer shelf life, and plant-based wellness—without sacrificing flavour or quality.
At Impact Foods, we make it easy to integrate Goji berries into your product range. From small business to bulk supplier, we’ve got you covered.
Ready to elevate your brand? Contact us today to learn more about our Goji berry wholesale pricing, minimum orders, and bulk superfood supply.
